Business Development means different things to different people. To us it means a combination of our 5 core skills: Sales, Traditional Marketing, Digital Marketing, Networking and Search Engine Optimisation – but what is the most important word in that list? The most powerful word is also the smallest word……’AND’.
When developing our businesses we need to be doing all of the above, not just choosing the bits that we like best or that are easiest. In too many organisations, somewhere along the line, an even smaller word creeps in and that is ‘Or’. The whole idea though is that we have joined up business development, not pockets of unrelated effort as that just wastes time, effort, and above all money. What we want is a snowball effect of all the work we do, we want synergy created due to us having a coherent, consistent message that we continually shout out to clients and potential clients.
If we achieve this what are the benefits to our organisations? One benefit is that you can tell your maths teacher that they were wrong……if we can really get all our business development streams joined up and consistent we can say that 1+1+1+1+1 = 7 – the whole is so much greater than the sum of the individual parts.
Joined Up Business Development
This was the exact reason that The Last Hurdle was founded – we are business development specialists with expertise in all five core skills of business development. Rather than traditional agencies who work on a single aspect of developing a business for example social media or SEO, we work on all the skill areas to provide a joined up business development plan that harnesses The Power of AND. This means that you do have a consistent message across all your business development streams to ensure the best possible return on investment.
Dr. Trevor Ray has a PhD in molecular biology and in this arena discovered his love for sales and marketing. Trevor is a franchise owner of The Last Hurdle™, a team of Business Development Specialists. He uses his various skills to assist clients develop their businesses and is often seen enthusing about the power of the word “And”.