The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Digital Marketing

Top 10 Reasons to Have a WordPress Website

Top 10 Reasons to Have a WordPress Website WordPress is one of the most popular and versatile tools for businesses to establish a strong online presence. With approximately 20% of websites globally powered by WordPress, from influential organisations like The New York Times and BBC America to celebrities such as Usain Bolt and The Rolling[…]

Paying for Facebook Adverts

Paying for Facebook Adverts There are an estimated 52 million Facebook accounts registered in the United Kingdom, the equivalent to 60% of all our internet users. This figure shadows the 20% of us who use Twitter, the next biggest competitor. A majority of the United Kingdom’s Facebook users are aged between 16 and 24, making[…]

Augmented Reality

Augmented Reality Augmented reality could be one of the most exciting developments in digital marketing since the invention of the internet. Point your smartphone or tablet at an object – a book, a car, even a building – and up pop high quality images and animations with supplemental information designed to enhance your experience. Imagine[…]

Image Sizes for Social Media

Image Sizes for Social Media As part of your social media marketing, branding your accounts across platforms such as Facebook, Twitter, Google+ and YouTube is very important. A strong visual presence not only draws attention to your page but also gives potential customers a positive first impression. However, to ensure your page looks professional, it’s[…]

The Rise and Fall of the Guest Blog

The Rise and Fall of the Guest Blog Head of Google’s Webspam team, Matt Cutts, caused a stir recently when he suggested that one of the mainstays of SEO marketing, the guest blog, was on its deathbed. Matt opens on his own blog with: “Okay, I’m calling it: if you’re using guest blogging as a way[…]

SEO Tips For Small Businesses

SEO Tips For Small Businesses SEO or search engine optimisation, is the practice of making changes or additions to your website to help improve your rankings with Google, Yahoo, Bing or the equivalent search engine. Many of the changes which contribute to greater SEO will also benefit your users’ browsing experience, but there are also[…]

Is Email Marketing Dead?

Is Email Marketing Dead? Among marketing agencies and business owners alike, the issue of email marketing is heavily debated. What was once one of the most commonplace marketing techniques appears to have lost its shine in recent years, with many now wondering whether it’s worth investing in at all. So, is email marketing really dead?[…]

Marketing in the Digital Age

Marketing in the Digital Age Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four core elements, known as the 4 P’s of marketing: Product: Identification, selection and development of a product. Price: Determination of its price. Place: Selection of a distribution channel[…]

Google Hummingbird

Google Hummingbird In September 2013, Google celebrated its 15th anniversary by announcing a significant update to its search engine – Hummingbird. With over 5 billion searches conducted every day on Google, this update represented a major shift in how the world’s most popular search engine handles and displays search results. So, what exactly is Hummingbird,[…]

Google Analytics Update 2013

Google Analytics Update 2013 Enhancing Your Website’s Performance In October 2013, three members of The Last Hurdle™ team – Bisola Orimalade, Jules White, and Trevor Ray – successfully completed the Google Analytics Academy Course: Digital Analytics Fundamentals. This course, which was available online until 30th October 2013, provided an excellent opportunity for businesses and individuals[…]

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