The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Digital Marketing

Benefits of a Business Blog

Benefits of a Business Blog A static website that remains unchanged may seem sufficient, but your business could be missing out on several key opportunities. If you’re not regularly updating your site with fresh content, you’re likely losing out on potential search engine visibility, increased traffic and user engagement. Search engines, particularly Google, favour websites[…]

New Facebook Referrals in Google Analytics

New Facebook Referrals in Google Analytics What l.facebook.com and lm.facebook.com Referrals are in Google Analytics Website owners checking their Google Analytics recently may have noticed a mysterious change in their referral section and many are scratching their heads as to what it means. The cause for concern is a couple of new referral sources from Facebook:[…]

10 of Our Favourite WordPress Plugins

10 of Our Favourite WordPress Plugins WordPress is one of the most popular website CMS for small businesses. Flexible and easy to manage yourself, you can keep your site updated, adding valuable content as and when you choose. You can get a lot of things done with a few clicks of a mouse button, but[…]

What Makes Great Website Content

What Makes Great Website Content We’ve come a long way since the days when animated GIFs and scrolling text bars were considered cutting-edge website features. Website users these days have become far more discerning about what makes great website content. Visitors expect high-quality, engaging material that is easy to navigate and delivers value. If your[…]

Accessing YouTube through Google+

Accessing YouTube through Google+ Accessing YouTube through Google+ has caused a good deal of confusion for businesses and individuals recently, particularly when it comes to transferring existing content and connecting it all together. Since last September you can only access full web site privileges on YouTube if you sign in with your Google+ account. The changes[…]

Top 10 Reasons to Have a WordPress Website

Top 10 Reasons to Have a WordPress Website WordPress is one of the most popular and versatile tools for businesses to establish a strong online presence. With approximately 20% of websites globally powered by WordPress, from influential organisations like The New York Times and BBC America to celebrities such as Usain Bolt and The Rolling[…]

Paying for Facebook Adverts

Paying for Facebook Adverts There are an estimated 52 million Facebook accounts registered in the United Kingdom, the equivalent to 60% of all our internet users. This figure shadows the 20% of us who use Twitter, the next biggest competitor. A majority of the United Kingdom’s Facebook users are aged between 16 and 24, making[…]

Augmented Reality

Augmented Reality Augmented reality could be one of the most exciting developments in digital marketing since the invention of the internet. Point your smartphone or tablet at an object – a book, a car, even a building – and up pop high quality images and animations with supplemental information designed to enhance your experience. Imagine[…]

Image Sizes for Social Media

Image Sizes for Social Media As part of your social media marketing, branding your accounts across platforms such as Facebook, Twitter, Google+ and YouTube is very important. A strong visual presence not only draws attention to your page but also gives potential customers a positive first impression. However, to ensure your page looks professional, it’s[…]

The Rise and Fall of the Guest Blog

The Rise and Fall of the Guest Blog Head of Google’s Webspam team, Matt Cutts, caused a stir recently when he suggested that one of the mainstays of SEO marketing, the guest blog, was on its deathbed. Matt opens on his own blog with: “Okay, I’m calling it: if you’re using guest blogging as a way[…]

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