The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Digital Marketing

Image Sizes for Social Media

Image Sizes for Social Media As part of your social media marketing, branding your accounts across platforms such as Facebook, Twitter, Google+ and YouTube is very important. A strong visual presence not only draws attention to your page but also gives potential customers a positive first impression. However, to ensure your page looks professional, it’s[…]

The Rise and Fall of the Guest Blog

The Rise and Fall of the Guest Blog Head of Google’s Webspam team, Matt Cutts, caused a stir recently when he suggested that one of the mainstays of SEO marketing, the guest blog, was on its deathbed. Matt opens on his own blog with: “Okay, I’m calling it: if you’re using guest blogging as a way[…]

SEO Tips For Small Businesses

SEO Tips For Small Businesses SEO or search engine optimisation, is the practice of making changes or additions to your website to help improve your rankings with Google, Yahoo, Bing or the equivalent search engine. Many of the changes which contribute to greater SEO will also benefit your users’ browsing experience, but there are also[…]

Is Email Marketing Dead?

Is Email Marketing Dead? Among marketing agencies and business owners alike, the issue of email marketing is heavily debated. What was once one of the most commonplace marketing techniques appears to have lost its shine in recent years, with many now wondering whether it’s worth investing in at all. So, is email marketing really dead?[…]

Marketing in the Digital Age

Marketing in the Digital Age Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four core elements, known as the 4 P’s of marketing: Product: Identification, selection and development of a product. Price: Determination of its price. Place: Selection of a distribution channel[…]

Google Hummingbird

Google Hummingbird In September 2013, Google celebrated its 15th anniversary by announcing a significant update to its search engine – Hummingbird. With over 5 billion searches conducted every day on Google, this update represented a major shift in how the world’s most popular search engine handles and displays search results. So, what exactly is Hummingbird,[…]

Google Analytics Update 2013

Google Analytics Update 2013 Enhancing Your Website’s Performance In October 2013, three members of The Last Hurdle™ team – Bisola Orimalade, Jules White, and Trevor Ray – successfully completed the Google Analytics Academy Course: Digital Analytics Fundamentals. This course, which was available online until 30th October 2013, provided an excellent opportunity for businesses and individuals[…]

Digital Marketing for Small Businesses

Digital Marketing for Small Businesses Unlocking Your Business’s Potential The importance of digital marketing cannot be overstated, especially for small businesses looking to increase visibility, grow their customer base and compete effectively in today’s marketplace. While the idea of digital marketing may seem daunting at first, the potential rewards are significant. In a world where[…]

Why Video Content is so Important

Why Video Content is so Important Why Video Content is So Important In today’s digital world, video content has become one of the most powerful tools for any business’s online marketing strategy. Research consistently shows that video significantly boosts both customer engagement and sales. In the UK alone, 55% of internet users, or roughly 30[…]

Pinterest Demographics

Pinterest Demographics Is Your Audience on Pinterest? Of all the social networking platforms in use today, Pinterest stands out as one of the newest and fastest-growing. Since its launch in 2010, Pinterest has exploded in popularity, growing from fewer than a million users in 2011 to over 200 million users by 2013. Weekly hits have[…]

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