The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Digital Marketing

Make Your Email Subject Area Count

Make Your Email Subject Area Count Many SMEs put a great deal of effort into crafting the perfect promotional email, carefully honing the content, only to overlook one of the most critical elements: the subject line. This one-liner is what recipients see first when your email appears in their inbox, and it’s often the deciding[…]

Email Marketing Checklist

Email Marketing Checklist Email marketing remains one of the most powerful tools available for spreading brand awareness and promoting your latest products or services. If you’ve built up a solid contact list, you want to ensure that the emails you send are read, acted upon and drive the results you’re aiming for. Here are The[…]

Social Media Marketing and SEO Work Best Together

Social Media Marketing and SEO Work Best Together You may be forgiven for thinking that updating your Twitter timeline or Facebook page has no effect on your search engine ranking. After all, they’re two entirely different things. Aren’t they? There has been a fair amount of discussion amongst marketers recently, some saying the effect is negligible,[…]

Why High Google Bounce Rates Can be Good

Why High Google Bounce Rates Can be Good Much is generally made of one particular Google Analytics metric over most others and that’s the bounce rate. For those of you who don’t know, the bounce rate applies to the percentage of single page visits people make to your site. It does not mean that someone[…]

Social Media Numbers

Social Media Numbers There used to be a strategy in sales known as the numbers game. The idea was simple: the more people you cold called, the more likely you were to make a sale. While it occasionally worked, this approach could be soul-destroying and inefficient, especially if you weren’t targeting the right audience. Fast[…]

What is an SSL and Why do I Need One?

What is an SSL and Why do I Need One? According to the BBC recently, search engines such as Google are going to begin giving ranking priority to sites that are visibly secure. Many businesses have steered clear of encryption in the belief that it slows page loading times and incurs additional costs but that[…]

Social Media Marketing Tips

Social Media Marketing Tips So, you have set up your account on Facebook, LinkedIn, Pinterest or Twitter and you’re ready to go. The problem is you suddenly don’t know what to post. There’s an adage on social media that people don’t really want to know if you’re having a cup of tea or doing the[…]

Facebook Moves Time

Facebook Moves Time We’d all like time to stand still once in a while if it means being able to get more things done but what happens when you can’t find the time? This is something we have discovered this morning with a slight amendment to our status updates on our Business Pages. You may[…]

Changing LinkedIn Profile Backgrounds

Changing LinkedIn Profile Backgrounds A new feature now available on LinkedIn means that a user can now customise their profile backgrounds with images in attempt to enhance their profile with cover photos. The facility means that not only can users make their profiles more personal, but it also provides the opportunity to continue with company[…]

Social Media Principles

Social Media Principles Back in the day, before the internet became the marketing giant it is today, if you wanted to get your brand in front of thousands of people, you needed to spend a significant amount of money on TV commercials or national press ads. Fast forward and we now have social media platforms[…]

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