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The Social Element of Social Media Social media has become an integral part of our daily lives. According to research by the Daily Mail, people check their Facebook accounts on average 14 times a day, while other studies suggest that teenagers may look at their social accounts up to 100 times a day. It’s clear[…]
Successful Facebook Adverts At the Northamptonshire Chamber of Commerce Exhibition last year, I had the privilege of presenting one of the hour-long seminar slots. I chose to share insights on running Successful Facebook Adverts, a topic that was well-received by attendees. To provide even more value, I’ve condensed the key points of that seminar into[…]
Case Study – The Belmont Hotel At The Last Hurdle, we pride ourselves on delivering bespoke Social Media Marketing solutions. This approach means we fully immerse ourselves in our clients’ businesses to boost their exposure, generate leads or attract more customers. One of our standout clients is The Belmont Hotel, an independent, family-owned hotel situated[…]
Is “Fake News” News? In recent months, the term “Fake News” has been at the centre of much debate, especially in the context of Brexit, the American Election and various other global events. But is fake news truly a new phenomenon? Not really. British tabloids have long been associated with sensationalist stories and social media[…]
Introducing Workplace by Facebook As many of you will have gathered from previous articles, I am an enthusiastic advocate of using Facebook for business. With the launch of Workplace, this enthusiasm has reached new heights. What is Workplace by Facebook? Most people are familiar with the origins of Facebook, which began as an internal communication[…]
Adding a Services Section to Your Facebook Business Page If you’re using social media to market your business, chances are you already have a Facebook Business Page. It’s essential that your page clearly presents all key information about your business, including the services or products you offer. The ‘Services’ tab on Facebook is a brilliant[…]
Protecting Your Business Using a Verified Twitter Account Recently, Twitter announced plans to make verified accounts more accessible, allowing more users to apply for verification rather than relying solely on Twitter’s selection. This change benefits public figures and major companies, enabling them to prove their authenticity, particularly when targeted by impersonation. In an earlier announcement,[…]
The Basics of 360 Degree Pictures 360 degree pictures have transformed the way we capture moments, offering stunning panoramic views perfect for scenic landscapes. Also known as panoramic shots, 360 degree pictures can now be easily taken using the ‘Pano’ feature on most smartphones. This makes it convenient to take a quick 360degree shot when[…]
How to Overcome Bloggers Block Marketers often emphasise the importance of a well-written, regularly updated blog for your business website. Not only can it boost your SEO, but it can also position you as an expert in your field – someone trusted and worth following. Ideally, your articles can be shared across your social media[…]
Organic Reach for Facebook Business Pages In recent years, the number of Facebook pages that users follow and the number of friends they connect with has significantly increased. This is why your news feed often features posts from your closest friends, family and the pages you interact with most, sorted by ‘Top Stories’ rather than[…]
