What is UX?
A popular digital marketing buzzword, UX stands for User Experience. But what on earth does that mean? I would love to give you a clear and concise answer, however this is one of those questions that if you ask 3 … Continue reading →
Category Archives: Content Marketing
Website Redirects
In this month’s article, I want to explain the importance of website Redirects. Redirect is the term used to describe the function of re-routing a user or search engine from one *URL to another at your request. Why Applying a … Continue reading →
The Basics of 360 Degree Pictures
360 degree pictures have revolutionised the way we capture moments, as they are great for scenic landscape shots. Also referred to as panoramic shoots, 360 degree pictures can be taken simply by using the ‘Pano’ feature on most Smart Phones, … Continue reading →
How to Overcome Bloggers Block
Marketers will tell you that your business website will benefit from a well-written and regularly updated blog. Not only does it give you the chance to improve your SEO, it also, hopefully, should set you up as an expert in … Continue reading →
Are You Making the Most of LinkedIn Long Form Posts?
For a while LinkedIn has given users the opportunity to publish long form posts to their profiles. For small businesses it’s a great way to reach out to potential customers and networking partners, establishing that all-important reputation online. When you publish a … Continue reading →
Why You Should Have Rules of Acceptance for your Guest Blog
Allowing guest blogs on your website is a great way of getting good content that not only increases your sites SEO organic rankings but provides a fresh voice regular visitors can enjoy and learn from. It can also relieve the … Continue reading →
Why LinkedIn Adverts Are Worth A Look
If you want to target business professionals more intelligently, then you need to go where they hang out, that’s where LinkedIn Adverts come in. The biggest business network online is, of course, LinkedIn. Using their advertising platform can put you … Continue reading →
Why Organic SEO is More Important Than Ever
You may have noticed that Google have reduced the number of ad spaces that appear in their search results. While this might please your average consumer looking for a product or service online, for marketing professionals and businesses in general, … Continue reading →
SEO versus User Engagement: Finding the Right Balance
A large part of marketing is a balancing act between what you want to do and the time and resources that you have to do it in. Whereas big corporations have their own dedicated marketing teams on the job full time, for … Continue reading →
New Penguin 4 Algorithm Launch Imminent
Googles’ Webmaster trends analyst stated on Twitter this week that the new penguin algorithm is due to roll out within weeks. The tweet was made off the back of weeks of speculation on social media after website owners noticed significant … Continue reading →
Getting the Most from Professional Headshots
We all dread it, the boss announces that the photographer is coming in to do new headshots for everyone, and the apprehension will be pretty unanimous. Not many of us are overly happy to have a camera pointed at us … Continue reading →
The Benefits Of Having Your Blog On Your Website
For most savvy businesses, regular blogging is seen as an integral part of their overall marketing strategy and a great way to engage customers. Without it, sites can become too static and find it difficult to appease Google’s general liking … Continue reading →