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Category Archives: Content Marketing

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What is UX?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 12/07/2019 by Jules White12/07/2019

A popular digital marketing buzzword, UX stands for User Experience. But what on earth does that mean? I would love to give you a clear and concise answer, however this is one of those questions that if you ask 3 … Continue reading →

Posted in Content Marketing, Digital Marketing, Marketing, Online Marketing, UX, Websites | Tagged What is UX | Leave a reply

Website Redirects

The Last Hurdle - Marketing, Social Media Marketing. Posted on 16/06/2019 by Jules White16/06/2019
Website Redirects

In this month’s article, I want to explain the importance of website Redirects. Redirect is the term used to describe the function of re-routing a user or search engine from one *URL to another at your request. Why Applying a … Continue reading →

Posted in Content Marketing, Digital Marketing, Online Marketing, SEO, Website rankings, Websites | Tagged Website Redirects | Leave a reply

The Basics of 360 Degree Pictures

The Last Hurdle - Marketing, Social Media Marketing. Posted on 19/09/2016 by Jules White19/01/2019
The Basics of 360 Degree Pictures

360 degree pictures have revolutionised the way we capture moments, as they are great for scenic landscape shots. Also referred to as panoramic shoots, 360 degree pictures can be taken simply by using the ‘Pano’ feature on most Smart Phones, … Continue reading →

Posted in Blog, Blog writing, Content Marketing, Digital Marketing, Marketing, Online Marketing | Tagged 360 degree images, panoramic images, The Basics of 360 Degree Pictures | Leave a reply

How to Overcome Bloggers Block

The Last Hurdle - Marketing, Social Media Marketing. Posted on 18/09/2016 by Jules White19/01/2019
How to Overcome Bloggers Block

Marketers will tell you that your business website will benefit from a well-written and regularly updated blog. Not only does it give you the chance to improve your SEO, it also, hopefully, should set you up as an expert in … Continue reading →

Posted in Blog, Blog writing, Content Marketing, Copy writing, Online Marketing | Tagged How to Overcome Bloggers Block | Leave a reply

Are You Making the Most of LinkedIn Long Form Posts?

The Last Hurdle - Marketing, Social Media Marketing. Posted on 08/08/2016 by Jules White19/01/2019
LinkedIn Long Form Posts

For a while LinkedIn has given users the opportunity to publish long form posts to their profiles. For small businesses it’s a great way to reach out to potential customers and networking partners, establishing that all-important reputation online. When you publish a … Continue reading →

Posted in Content Marketing, Digital Marketing, LinkedIn, Online Marketing, Social Media, Social Media Marketing | Tagged LinkedIn Long Form Posts | Leave a reply

Why You Should Have Rules of Acceptance for your Guest Blog

The Last Hurdle - Marketing, Social Media Marketing. Posted on 01/05/2016 by Jules White19/01/2019
Why You Should Have Rules of Acceptance for your Guest Blog

Allowing guest blogs on your website is a great way of getting good content that not only increases your sites SEO organic rankings but provides a fresh voice regular visitors can enjoy and learn from. It can also relieve the … Continue reading →

Posted in Blog, Blog writing, Content Marketing, Guest Blog | Tagged Why You Should Have Rules of Acceptance for your Guest Blog | Leave a reply

Why LinkedIn Adverts Are Worth A Look

The Last Hurdle - Marketing, Social Media Marketing. Posted on 24/04/2016 by Jules White19/01/2019
LinkedIn Adverts

If you want to target business professionals more intelligently, then you need to go where they hang out, that’s where LinkedIn Adverts come in. The biggest business network online is, of course, LinkedIn. Using their advertising platform can put you … Continue reading →

Posted in Content Marketing, Digital Marketing, LinkedIn, LinkedIn Adverts, Online Marketing, Social Media, Social Media Marketing | Tagged LinkedIn Adverts | Leave a reply

Why Organic SEO is More Important Than Ever

The Last Hurdle - Marketing, Social Media Marketing. Posted on 19/04/2016 by Jules White19/01/2019
Why Organic SEO is More Important Than Ever

You may have noticed that Google have reduced the number of ad spaces that appear in their search results. While this might please your average consumer looking for a product or service online, for marketing professionals and businesses in general, … Continue reading →

Posted in Content Marketing, Google Update, Online Marketing, Organic SEO, SEO, Website Content, Website rankings | Tagged Why Organic SEO is More Important Than Ever | 3 Replies

SEO versus User Engagement: Finding the Right Balance

The Last Hurdle - Marketing, Social Media Marketing. Posted on 14/02/2016 by Jules White19/01/2019
SEO versus User Engagement Finding the Right Balance thumb

A large part of marketing is a balancing act between what you want to do and the time and resources that you have to do it in. Whereas big corporations have their own dedicated marketing teams on the job full time, for … Continue reading →

Posted in Content Marketing, Digital Marketing, Online Marketing, Organic SEO, SEO, Websites | Tagged SEO versus User Engagement: Finding the Right Balance | Leave a reply

New Penguin 4 Algorithm Launch Imminent

The Last Hurdle - Marketing, Social Media Marketing. Posted on 22/01/2016 by Jules White19/01/2019
New Penguin 4 Algorithm Launch Imminent

Googles’ Webmaster trends analyst stated on Twitter this week that the new penguin algorithm is due to roll out within weeks. The tweet was made off the back of weeks of speculation on social media after website owners noticed significant … Continue reading →

Posted in Content Marketing, SEO, Website Content, Website rankings, Websites | Tagged New Penguin 4 Algorithm Launch Imminent | 1 Reply

Getting the Most from Professional Headshots

The Last Hurdle - Marketing, Social Media Marketing. Posted on 13/01/2016 by Jules White29/04/2019
Getting the Most from Professional Headshots

We all dread it, the boss announces that the photographer is coming in to do new headshots for everyone, and the apprehension will be pretty unanimous. Not many of us are overly happy to have a camera pointed at us … Continue reading →

Posted in Business Advice, Business Development, Content Marketing, Digital Marketing, Marketing, Online Marketing, Website Content | Tagged Professional Headshots | Leave a reply

The Benefits Of Having Your Blog On Your Website

The Last Hurdle - Marketing, Social Media Marketing. Posted on 22/11/2015 by Jules White19/01/2019
The Benefits Of Having Your Blog On Your Website

For most savvy businesses, regular blogging is seen as an integral part of their overall marketing strategy and a great way to engage customers. Without it, sites can become too static and find it difficult to appease Google’s general liking … Continue reading →

Posted in Blog, Blog writing, Content Marketing, Digital Marketing, Organic SEO, SEO, Website Content | Tagged The Benefits Of Having Your Blog On Your Website | 2 Replies

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