We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Kickbacks? No Thanks! At The Last Hurdle, we are frequently contacted by businesses eager to offer us commissions or kickbacks in exchange for recommending their products to our clients. Typically, it goes something like this: we receive a phone call or email from a vendor boasting about a great new, innovative product. They then highlight[…]
Sales Ratios What do we mean by sales ratios or averages and why does knowing them make your planning easier? The phrase sales ratios covers a multitude of sins and a bit like the famous 80:20 rule, can be used in a whole host of situations. Some of the more frequently used ones that many[…]
Business Networking – Working with Referral Partners A network consists of connecting lines which run in different directions. Crucially, a network—especially a business network—ceases to be a network if there are no connecting lines. Creating and maintaining good lines of communication, in all directions, is as important as developing contacts. We could say instead that[…]
Developing Northamptonshire Featured below is a recent article from The Business Times for their Developing Northamptonshire feature. MD, Jules White talking about how important it is to be able to do for yourself, what you say you can do for others. Would you trust a dentist with rotten teeth or an accountant with unfiled records?[…]
The Milk Tray Syndrome We’ve all seen the classic Milk Tray adverts: the sexy, smouldering type, dressed all in black, dramatically jumps off a cliff onto a moving yacht, fights against a hurricane while flying a helicopter and drives a car over a collapsing bridge during a thunderstorm… all for what? Because the lady loves[…]
Wearing Underpants on the Outside Sometimes the pressures of work can pile up and before we know it, we’re buried under mountains of paperwork, wondering where the light switch is to help us see our way out. Whether you’re juggling deadlines, managing clients, or simply trying to keep up with the day-to-day grind, it can[…]
Development Plans – One Size Doesn’t Fit All What has a onesie got to do with business? The whole idea behind a onesie is that it’s a piece of clothing designed to fit a wide range of body sizes and shapes. It falls into the category of ‘one size fits all.’ In terms of covering[…]
Joined Up Business Development Business Development means different things to different people. To us it means a combination of our 5 core skills: Sales, Traditional Marketing, Digital Marketing, Networking and Search Engine Optimisation – but what is the most important word in that list? The most powerful word is also the smallest word……’AND’. When developing[…]
You’ve Gotta Have a Plan Stan If you are a business genius, it might be that you intuitively choose the right marketing and strategy for expansion. For the rest of us mere mortals, business development needs a carefully thought out and researched plan. The benefits of creating a good, coherent strategy are numerous, including: It[…]
How to Write a Great Case Study Producing a dynamic case study that explains how your business helped out a client and solved their problem is one of the most powerful and flexible marketing tools at your disposal. The challenge is to put together killer copy that treads the right line between promotion and providing[…]
