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How to Write Brand Guidelines If you’ve been in business for any length of time, you’ll know how important your brand is. Most large companies have a strict set of guidelines for external organisations that are authorised to use their branding. Without brand guidelines, there’s a risk of misrepresentation—such as logos being incorrectly placed, stretched[…]
UK Business Growth A recent House of Commons report, compiling business statistics since the turn of the millennium, has shed some interesting light on how the UK business landscape has changed over the last 14 years. The number of private sector businesses has grown from around 3.4 million to just over 5.2 million, with the[…]
Complaint Handling is an Opportunity to Impress If your business has never received a complaint from a customer, you’re either very lucky, extremely good at what you do or you haven’t been trading for long! All companies receive complaints from time to time. If you’re adept at handling customer complaints, you can make the difference[…]
Ask The Chancellors On Monday this week, I had the pleasure of visiting Facebook’s office in London for a special event. I received an email invitation just a week prior—short notice, but I was delighted to confirm my attendance. Although I was bursting with excitement, we were asked to keep the details of the event[…]
How to Become An Effective Home Worker On the face of it, what’s not to love about working from home? No rush hour traffic, and you can stay in bed until five minutes before you start work! You don’t even need to get dressed if you don’t want to. Who wouldn’t want to skip the[…]
How to Get the Best From Your Sales Team Does your company employ a salesperson or a sales team? Are they consistently meeting targets, or have they lost momentum and stopped bringing in the business you need? Before considering a change in personnel, ask yourself whether you’re providing them with the support and motivation they[…]
Small Businesses Need to Outsource to Survive! When running your own business, it quickly becomes clear that you can’t manage everything by yourself and some tasks are best left to the experts. According to Richard Branson, every successful business needs the right people in place. While big companies can afford to headhunt top talent, small[…]
How to Close More Sales Before you can expect to close a sale, you must first earn the right to ask for it. You do this by delivering on your promises, following up on customer requests and demonstrating professionalism. Show up for appointments on time, be prepared and approach each interaction with a genuine eagerness[…]
10 Free and Low Cost Online Tools for Small Business One of the great things about running a small business nowadays is that there are plenty of tools out there that are either free or come at a low cost. Here’s our list of some of the best currently on the market that could provide[…]
Marketing A Science and an Art When I first started in marketing, I believed it was a highly creative role—more about art than science, even though I was marketing science-related products. I wondered whether I’d be able to transition into marketing after spending years working in laboratories. However, as I gained more experience, I realised[…]
