We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Google Ads Timing is Everything Setting up a Google Ads Pay Per Click (PPC) campaign can be daunting, especially with all the jargon and multiple settings to navigate. One key area that is often overlooked, even by those who are experienced (you would be surprised how many PPC campaigns we take over from other professionals[…]
What is UX? A popular buzzword in digital marketing, UX stands for User Experience. But what does that mean? If you ask three different people, you’re likely to get three different answers. This can make UX feel like yet another layer of smoke and mirrors from the digital world. However, this article aims to demystify[…]
Website Redirects In this month’s article, we’re diving into the importance of website redirects. A redirect is the process of re-routing a user or search engine from one URL to another at your request. Whether you’re managing a site redesign or retiring outdated pages, redirects are an essential tool for maintaining a healthy website. Why[…]
The Importance of Keyword Research In this post we highlight why regular keyword research is essential for your website’s success. At a minimum, keyword research should be conducted when your website is first built and ideally, reviewed regularly. Recently, while conducting a competitor analysis for a client, I noticed a local competitor’s URL structure: /services/corporate/.[…]
Google Search Console Google Search Console, previously known as Webmaster Tools, is one of the most valuable but underused tools in the Google toolkit. Initially designed to help web developers and SEO experts monitor site performance, Google has gradually added an array of powerful features that offer deep insights into your website’s search data and[…]
Google Tag Manager Tag management is a critical aspect of SEO management but is often overlooked or underestimated by many businesses. One reason for this is the traditional difficulty of maintaining up-to-date tags and ensuring that web content is accurately tagged from the start. The Google Tag Manager (GTM) aims to simplify this process through[…]
Understanding Crawl Budget You may have heard the phrase crawl budget and wondered what it means for your website. For smaller sites, it’s not something that should cause undue concern, but understanding the concept can help you further optimise your pages and set your business up for better online success. What is Crawl Budget? Crawl[…]
Why Organic SEO is More Important Than Ever You may have noticed that Google has reduced the number of ad spaces that appear in its search results. While this might please consumers looking for products or services, for marketing professionals and businesses, the Google AdWords landscape has become much more competitive—especially for those in service[…]
SEO Versus User Engagement Finding the Right Balance A large part of marketing is a balancing act between what you want to achieve and the time and resources available to accomplish it. While big corporations have dedicated marketing teams working full-time, most SMEs have more limited resources, making it difficult to strike the right mix[…]
SEO – What Are White Hat Techniques vs Black Hat? When it comes to SEO (Search Engine Optimisation), many people online claim they can make your site more visible, but it can be difficult to discern who is offering the best advice. For businesses wanting to improve their visibility and build their brand, understanding the[…]
