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The Importance of Keyword Research In this post we highlight why regular keyword research is essential for your website’s success. At a minimum, keyword research should be conducted when your website is first built and ideally, reviewed regularly. Recently, while conducting a competitor analysis for a client, I noticed a local competitor’s URL structure: /services/corporate/.[…]
Understanding Crawl Budget You may have heard the phrase crawl budget and wondered what it means for your website. For smaller sites, it’s not something that should cause undue concern, but understanding the concept can help you further optimise your pages and set your business up for better online success. What is Crawl Budget? Crawl[…]
Local Ranking Factors Revealed by Google Google has made significant updates to its help page on local ranking factors. For the first time, Google provided specific guidelines on how businesses can increase their chances of being found by searchers on Google Maps, both on mobile and desktop. This update, alongside the recent release of the[…]
Why Organic SEO is More Important Than Ever You may have noticed that Google has reduced the number of ad spaces that appear in its search results. While this might please consumers looking for products or services, for marketing professionals and businesses, the Google AdWords landscape has become much more competitive—especially for those in service[…]
Social Media Marketing and SEO Work Best Together You may be forgiven for thinking that updating your Twitter timeline or Facebook page has no effect on your search engine ranking. After all, they’re two entirely different things. Aren’t they? There has been a fair amount of discussion amongst marketers recently, some saying the effect is negligible,[…]
Google Hummingbird In September 2013, Google celebrated its 15th anniversary by announcing a significant update to its search engine – Hummingbird. With over 5 billion searches conducted every day on Google, this update represented a major shift in how the world’s most popular search engine handles and displays search results. So, what exactly is Hummingbird,[…]
Google Analytics Update 2013 Enhancing Your Website’s Performance In October 2013, three members of The Last Hurdle™ team – Bisola Orimalade, Jules White, and Trevor Ray – successfully completed the Google Analytics Academy Course: Digital Analytics Fundamentals. This course, which was available online until 30th October 2013, provided an excellent opportunity for businesses and individuals[…]
