The Last Hurdle

We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.

Organic SEO

Local Search – Why It Matters and How to Make It Work for Your Business

Local Search – Why It Matters and How to Make It Work for Your Business When was the last time you searched for “plumber near me” or “best coffee in Milton Keynes”? Probably just before reading this article, right? You’re not alone. Your potential customers are doing it every single day. Local search is that[…]

Is Your Website Roadworthy? The Health MOT Every Site Needs

Is Your Website Roadworthy? The Health MOT Every Site Needs Why Your Website Needs an MOT Too You wouldn’t drive your car for years without an MOT (well… you shouldn’t). Your website is no different. It may look fine on the outside, but under the bonnet there could be hidden problems slowing it down, locking[…]

Google Search Console Recommendations

Google Search Console Recommendations Keeping up with the latest tools in digital marketing is vital if you want to stay competitive online. Google’s recent enhancements to Search Console are a game-changer, the new ‘Recommendations’ feature provides an intuitive way for businesses to improve their websites’ performance. This new tool offers personalised suggestions to help your[…]

What to Consider When Commissioning a New Website

What to Consider When Commissioning a New Website For most businesses, an online presence is a must, even if it is simply for credibility purposes. Whether you have a site and want a refresh of the content and design, or whether you have a fledgling business and this is a new experience, there are certain[…]

Google Core Web Vitals

Google Core Web Vitals Tucked away in Google’s Search Console is a powerful report called Core Web Vitals. This tool measures the quality of a user’s experience on your website and provides insights into how well your site performs in key areas. With Google’s new ranking algorithm, Page Experience, scheduled for release in 2021, it’s[…]

User Intent

User Intent When working on your SEO strategy and optimising your website, the focus often centres on keywords, search engine rankings and the number of onsite conversions generated. It’s frequently seen as a numbers game: the more visitors you attract to your site, the more business you’re likely to gain. However, what’s sometimes overlooked is[…]

Google My Business

Google My Business Promoting your business online and increasing its visibility doesn’t have to be complicated or expensive. One of the easiest ways to get started is by signing up for Google My Business. This free service allows you to control how your business appears in Google Search and Maps, giving potential customers easy access[…]

Ranking Well on Google

Ranking Well on Google Google, the most recognised and widely used search engine, has built its reputation on delivering to searchers exactly what they’re looking for. Over the years, it has evolved significantly, surpassing competitors like Ask Jeeves, Yahoo and Lycos. If you’re sitting there thinking “Who?”, then you’re already proving the point: Google’s adaptability[…]

Website Redirects

Website Redirects In this month’s article, we’re diving into the importance of website redirects. A redirect is the process of re-routing a user or search engine from one URL to another at your request. Whether you’re managing a site redesign or retiring outdated pages, redirects are an essential tool for maintaining a healthy website. Why[…]

Understanding Fetch as Google

Understanding Fetch as Google Fetch as Google is a powerful tool within Google Search Console (previously known as Webmaster Tools) that helps website owners identify and resolve issues affecting their site’s visibility and ranking. This tool enables you to test how Google’s crawlers view and interact with either specific URLs or your entire site, for[…]

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