We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
You Can’t Optimise for Trust (But You Can Earn It) Trust has become a fashionable word in marketing. We talk about optimising for it.Measuring it.Building frameworks around it. But trust doesn’t really work like that. You can’t switch it on with a checklist, add it with a plugin, or optimise your way into it using[…]
When Marketing Becomes Alphabet Soup Spend enough time in marketing circles and you start to notice a pattern.Perfectly sensible ideas are discussed almost entirely in acronyms. SEO becomes SXO.SXO sits alongside AEO, GEO and now AIO.Add UX, UI, CX, SERPs, E-E-A-T and CWV, and suddenly it can feel as though marketing has evolved into its[…]
Website Health What It Is, Why It Matters, and Why It Needs Ongoing Attention Your website is one of your hardest-working business assets.Unfortunately, it doesn’t raise its hand when something starts to go wrong. Most websites don’t suddenly “break”. They drift. A plugin updates and quietly conflicts with something else.A page is removed without a[…]
What Is a Fractional Marketing Manager? If you’ve come across the term fractional marketing manager and thought, “That sounds interesting… but what does it actually mean?” you’re not alone. It’s one of those phrases that gets used a lot, often without much explanation. And yet, for many growing businesses, it turns out to be exactly[…]
What Every Homepage Should Include (And Why It Matters) A homepage carries more responsibility than any other page on your website.It’s the front door, the welcome mat, the first impression and the place where visitors decide whether they want to know more about your business. A great homepage doesn’t try to say everything.It includes the[…]
Website Credibility Clues How your website earns trust When someone lands on your website, they make judgements fast.Three seconds. Sometimes less. Before they click a button or read your carefully crafted copy, they’re scanning for something far more important: “Can I trust you?” These instant, subconscious assessments are what we call credibility clues, the subtle[…]
Is Your Website Roadworthy? The Health MOT Every Site Needs Why Your Website Needs an MOT Too You wouldn’t drive your car for years without an MOT (well… you shouldn’t). Your website is no different. It may look fine on the outside, but under the bonnet there could be hidden problems slowing it down, locking[…]
Website Accessibility – Why Inclusive Design is Good for Business (and SEO) More Than Just Compliance When people hear “website accessibility,” they often think of legal checklists or complicated technical jargon. But here’s the truth: accessibility isn’t just about ticking boxes — it’s about making sure everyone can use your website. And here’s the kicker:[…]
Why Your Website Is Carrying Extra Baggage The Case for Minifying JavaScript and CSS What Does “Unminified” Even Mean? Ever run a website audit and been told off for “unminified JavaScript and CSS files”? Sounds dramatic, doesn’t it? Like your site’s hiding contraband in its code. Here’s the truth: JavaScript and CSS are the bits[…]
Robots.txt – The Bouncer at Your Website’s Door Meet Your Website’s Doorman If your sitemap is the guest list for your website, then robots.txt is the bouncer at the door. It’s a tiny but mighty text file that decides which guests (search engine crawlers) are allowed in, and which ones should be politely turned away.[…]
