We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
When Marketing Becomes Alphabet Soup Spend enough time in marketing circles and you start to notice a pattern.Perfectly sensible ideas are discussed almost entirely in acronyms. SEO becomes SXO.SXO sits alongside AEO, GEO and now AIO.Add UX, UI, CX, SERPs, E-E-A-T and CWV, and suddenly it can feel as though marketing has evolved into its[…]
In Defence of Unfashionable Marketing Tools There’s a particular kind of criticism that crops up in marketing circles from time to time. “I hate stock images.”“That was clearly written by AI.”“Automation just feels impersonal.” They’re usually delivered as definitive statements. Sometimes as a slur against quality. Often without much interrogation of what the actual issue[…]
What Is a Fractional Marketing Manager? If you’ve come across the term fractional marketing manager and thought, “That sounds interesting… but what does it actually mean?” you’re not alone. It’s one of those phrases that gets used a lot, often without much explanation. And yet, for many growing businesses, it turns out to be exactly[…]
Website Credibility Clues How your website earns trust When someone lands on your website, they make judgements fast.Three seconds. Sometimes less. Before they click a button or read your carefully crafted copy, they’re scanning for something far more important: “Can I trust you?” These instant, subconscious assessments are what we call credibility clues, the subtle[…]
The Missed Marketing Opportunity Hidden in Plain Sight It’s a quiet Sunday morning and my mind drifted to the recent school photo day. I’m a parent, and like most parents I’ve been through plenty of these “smile for the camera” moments over the years. The routine never really changes, you send your child to school[…]
Working with Orchard Home Cleaning for Sustainable Business Development A Long-Standing Partnership Over the past 14 years, we have had the pleasure of working with Ann Brebner, a dedicated local business owner with multiple successful ventures. Our journey began when Ann attended one of Jules’ social media marketing training courses. After the session, her words[…]
What is the Difference Between Hex, RGB, and CMYK? When it comes to design and branding, colours play a vital role in creating the right impression. Whether you’re designing a website, printing marketing materials, or creating a logo, choosing the correct colour format is essential. Three common colour models you’ll encounter are Hex, RGB, and[…]
What Should Be Included in an Email Campaign? Email marketing remains one of the most effective digital marketing strategies, offering direct communication with your audience, high return on investment (ROI), and personalisation opportunities. Unlike social media or paid advertising, email campaigns allow businesses to connect directly with their subscribers, providing tailored content that nurtures relationships,[…]
Marketing Without Guesswork Marketing can be costly, and without the right insights, businesses may end up spending on ineffective strategies. Understanding what marketing works ensures that your budget and efforts are placed where they yield the highest return. But how can you truly know what’s working and what’s not? The answer lies in data, tracking,[…]
Digital Marketing Case Study – iX5 Pest Control A Partnership Built on Collaboration and Growth At The Last Hurdle, we pride ourselves on building lasting relationships with our clients, tailoring our services to their unique needs and empowering their visions. One such partnership we’re particularly proud of is our ongoing collaboration with iX5 Pest Control,[…]
