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Benefits of a Business Blog A static website that remains unchanged may seem sufficient, but your business could be missing out on several key opportunities. If you’re not regularly updating your site with fresh content, you’re likely losing out on potential search engine visibility, increased traffic and user engagement. Search engines, particularly Google, favour websites[…]
What Makes Great Website Content We’ve come a long way since the days when animated GIFs and scrolling text bars were considered cutting-edge website features. Website users these days have become far more discerning about what makes great website content. Visitors expect high-quality, engaging material that is easy to navigate and delivers value. If your[…]
The Rise and Fall of the Guest Blog Head of Google’s Webspam team, Matt Cutts, caused a stir recently when he suggested that one of the mainstays of SEO marketing, the guest blog, was on its deathbed. Matt opens on his own blog with: “Okay, I’m calling it: if you’re using guest blogging as a way[…]
Is Email Marketing Dead? Among marketing agencies and business owners alike, the issue of email marketing is heavily debated. What was once one of the most commonplace marketing techniques appears to have lost its shine in recent years, with many now wondering whether it’s worth investing in at all. So, is email marketing really dead?[…]
What to Blog About Guest blog writer Franco Sammarco shares more blog knowledge in his latest installment: In my previous guest blogs for The Last Hurdle™, I’ve given my views on how to get your blog started, what it can do for you, and how to construct individual articles for best effect. In this blog article I[…]
How To Increase Blog Traffic The latest instalment from our guest blog writer Franco Sammarco: By now, you should have established a blog for your business, hopefully having been helped by my last guest blogs. You’re bursting with ideas for articles with which to fill it, but you’re concerned – fewer people are reading your[…]
How to Start a Blog Back by popular demand! Our guest blog writer is once again Franco Sammarco. Franco is a professional Blog writer and has agreed to write another great article for The Last Hurdle™, so without further ado, we are proud to present: How to start a blog must surely be one of[…]
Five Reasons Why I Blog While I love sharing my enthusiasm for business and communicating my passion, when it comes to blogging, it’s part of a much bigger strategy. There’s always a broader picture to consider, and for me, writing a blog serves multiple purposes that extend beyond simply expressing my thoughts. Let me explain[…]
Blog Basics It is our pleasure to introduce Franco Sammarco, a professional blog writer who has kindly agreed to share his ‘Blog Basics’: BLOG BASICS – MAKING A F.A.S.T IMPACT What makes a good blog? What are Blog Basics? Specifically, what qualities should good blog entries emphasise? The answers to these questions depend greatly on[…]
