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Using Guest Bloggers on Your Website Producing consistently high-quality content for your business website can be challenging, especially if you operate in a niche market. One way to refresh your content and boost your site’s appeal is by bringing in guest bloggers who can offer new perspectives and valuable insights. The Benefits of Quality Guest[…]
Does Your About Us Page Do You Justice? Many SMEs miss a trick by not giving enough attention to their About Us page, often treating it as a standard add-on rather than realising its true selling potential. Some businesses even skip it altogether! However, with the vast majority of UK SMEs found in service industries,[…]
How To Write A 30 Minute Blog Since high quality content became essential for businesses with an online presence, many have struggled with blog writing. For some, it comes easily, but for others, it can feel like pulling teeth, with one 300-500 word blog taking days to complete. If you want to get into the[…]
What Makes High Quality Content for Google? Most businesses and marketing professionals are aware that Google prioritises high-quality content when determining who tops the search engine rankings. In the past, it was a simpler task of adding the right keywords, acquiring a few good inbound links and avoiding any black-hat tactics. However, search engine algorithms[…]
Put Some Personality into Your Blog Posts Blogs have become an essential part of marketing businesses online. Speak to any marketing expert and they’ll tell you that running a regular, well-written blog helps boost your brand and makes your website more visible on search engines like Google. However, many business blogs fall short because they[…]
Are You Telling Your Customers What They Want to Hear? You may have developed the best marketing campaign in the world, but if you haven’t taken the time to understand how your customer is going to react, you could be wasting your efforts. Are your customers engaged? Are they truly interested in what you have[…]
Video Keeping It Real The most engaging video content—the type most likely to go viral—often isn’t the polished, slick presentations. It’s real videos, featuring real people, showcasing real life (or, occasionally, cats chasing string!). When a presentation is overly polished, it feels like a commercial, something that talks at you. Why would you want to[…]
Make Your Email Subject Area Count Many SMEs put a great deal of effort into crafting the perfect promotional email, carefully honing the content, only to overlook one of the most critical elements: the subject line. This one-liner is what recipients see first when your email appears in their inbox, and it’s often the deciding[…]
Email Marketing Checklist Email marketing remains one of the most powerful tools available for spreading brand awareness and promoting your latest products or services. If you’ve built up a solid contact list, you want to ensure that the emails you send are read, acted upon and drive the results you’re aiming for. Here are The[…]
How to Write a Great Case Study Producing a dynamic case study that explains how your business helped out a client and solved their problem is one of the most powerful and flexible marketing tools at your disposal. The challenge is to put together killer copy that treads the right line between promotion and providing[…]
