We are a digital marketing agency offering full digital marketing services including website design and management, social media marketing, content writing, brand and logo design as well as traditional marketing services.
Outsourced Marketing Manager
OUTSOURCED MARKETING MANAGER
Outsourced Marketing Manager
Your marketing department, without the overhead
Many businesses reach a point where marketing can no longer be handled ad-hoc, but hiring a full-time marketing manager still feels like a big leap.
Our Outsourced Marketing Manager service gives you experienced marketing leadership, strategy and delivery, embedded into your business, for a fixed number of hours each month.
Sometimes referred to as a Fractional Marketing Manager, this model gives you access to senior-level expertise, hands-on execution and continuity, without the cost or long-term commitment of a full-time hire.
This isn’t a consultancy model.
While strategy and planning matter, the majority of our time is spent actively producing and delivering marketing: building websites, writing content, designing materials, managing campaigns and keeping everything moving day to day.
We don’t hand you a plan and walk away.
We stay, implement and adapt.
Built on long-term client relationships, some spanning over a decade, this service reflects how we actually work.
How this service evolved
This isn’t something we created as a packaged product.
Over the years, clients have come to us for one thing, perhaps a logo, a website or social media support and those relationships have naturally grown. As businesses evolved, so did their marketing needs.
In many cases, we became the people they relied on to set direction, coordinate activity and deliver across multiple channels, acting as their marketing manager and, in some instances, being formally referred to as such.
Today, we formally provide this service for clients we’ve worked with for 5, 10, even 13+ years, supporting their growth as an integral part of their business.
What an Outsourced Marketing Manager typically covers:
We take responsibility for your marketing, from setting direction to delivering the work itself. If a task would normally sit within a marketing department, it’s likely something we handle.
Below are examples of the type of work we typically cover. The scope adapts to your business, priorities and stage of growth.
1.
Ongoing delivery
- Website management and development
- SEO and content creation
- Email marketing and campaigns
- Social media planning and management
- PPC campaign setup and optimisation
- Design of brochures, leaflets and marketing materials
2.
Strategy & planning
- Marketing strategy and direction
- Campaign planning and prioritisation
- Channel selection and budget guidance
- Support for wider business and growth planning
3.
Leadership & ownership
- Acting as your marketing manager
- Coordinating suppliers and specialists
- Briefing designers, developers and partners
- Ensuring consistency across all channels
- Proactively identifying opportunities and improvements
This isn’t a fixed menu of services. If it would normally sit within a marketing department, it’s likely something we can support or coordinate as part of this role.
You’re not managing multiple freelancers or agencies, you have one point of accountability.
What our clients say
“We started working with Jules in 2020 when she undertook the initial design of our logo and the design and build of our website. As our business has grown, Jules’ role with us has also developed significantly. She now works with us as our permanent outsourced Marketing Manager, taking on responsibility for all aspects of our marketing, including managing our website, blog writing, social media management, Google ads management, and design of all promotional and other marketing materials. Jules is always flexible and supportive, but equally importantly, she is good at providing constructive challenge where necessary. Whilst she works as a consultant rather than an employee, Jules is a key part of our team at iX5 Pest Control.”
Proven long-term partnerships
Here are just a few examples of how our role has evolved over time as our clients’ businesses have grown:
13+ years with an engineering firm, acting as their sole marketing person for 27 hours per month, taking responsibility for all aspects of their marketing activity
5+ years with a pest control company, evolving from initial logo and website work into a full outsourced Marketing Manager role, delivering end-to-end marketing support for 18 hours per month
4+ years supporting a small group of companies that began with website SEO consultancy and has since grown into a retained Marketing Manager relationship, including supporting a marketing apprentice and delivering strategy, planning, implementation and day-to-day marketing activity for 34 hours per month
Working alongside your team
We don’t believe in a one-size-fits-all model.
Some clients have no in-house marketing resource. Others have junior marketers, apprentices or established marketing teams.
We adapt to your structure:
- Leading marketing activity where no internal team exists
- Mentoring and supporting apprentices or junior staff
- Working collaboratively with in-house teams to fill skill gaps
- Providing senior-level oversight and strategic direction
We don’t replace teams – we strengthen them.
Our role flexes around your business, your people and your priorities.
How the fractional model works
In practice, most of our time is spent on hands-on delivery, with strategy and planning guiding what we execute, not replacing it.
You receive an agreed number of hours each month, typically 12, 18 or 25 hours, focused on the work that will have the biggest impact on your business.
Our Outsourced (Fractional) Marketing Manager service is designed to build momentum quickly, while giving both sides flexibility.
- An initial three-month engagement to establish strategy, structure and priorities
- Thereafter, the service continues on a 30-day rolling basis
- Priorities can flex month to month as your business needs change
- Proactive planning, not just reactive task delivery
- Continuity and a growing understanding of your business over time
How we prioritise work
Each month, we agree priorities based on impact, urgency and business goals.
This ensures time is always spent where it adds the most value, rather than reacting to noise or distractions. On any given week, that might mean designing a leaflet, writing email campaigns, updating a website, scheduling social content and launching ads, all while keeping strategy aligned.
This approach gives you the benefits of a marketing manager: strategic input, hands-on delivery and accountability, without the overheads, employment risk or long-term tie-ins.
While the structure is flexible, many of our clients choose to work with us long-term, valuing the continuity and depth of understanding that develops over time.
What this service isn’t
This service isn’t designed for:
- One-off tasks or short-term campaigns
- Purely tactical execution with no strategic input
- Multiple agencies or freelancers working in silos
It works best where there is trust, collaboration and a shared focus on long-term growth.
Who this service is suited to
This service is ideal for:
- Growing SMEs that need structure and direction
- Businesses where marketing has become fragmented
- Companies with junior or developing marketing roles
- Organisations that want senior marketing input without a full-time hire
- Directors who want clarity, consistency and momentum
It’s not about ticking boxes, it’s about building something sustainable.
A long-term marketing partner
We work best when we’re seen as part of your team.
That’s why many of our clients stay with us for years, trusting us to evolve their marketing as their business grows.
If you’re looking for an Outsourced Marketing Manager or Fractional Marketing Manager who combines strategy, delivery and ownership:
Let’s talk about whether this model is right for your business.
Get In Touch
If you’re looking for a marketing partner who can take ownership, deliver the work and evolve with your business, let’s talk about whether this model is right for you.