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The Importance of The Business Card — 4 Comments

  1. Totally agree with the importance of having a unique business card design, we have won quite a large quantity of business just from providing The Last Hurdle business cards.

    Jules has always appreciated how important it is to stand out from the crowd and create the right first impression and her laser cut cards certainly do that. I am looking forward to the next item Jules lets us get creative with!

  2. Great article Richard. It’s an odd state of affairs when people are deadly serious about doing business with you and hand over a Bulk Made, template business card with, god forbid, “Business cards are FREE at www.****!

    Many people forget that apart from yourself handing over the card – the Business Card is the first and remaining part of marketing to stay in your prospective customers hand/mind.

    Read Aloud Creative has some nice looking cards as well – congrats on those.
    Keep up the good work

    Rich – Blue Star Print Solutions

  3. Very valid information, which we all need reminding about. My own business cards went through a gradual metamorphosis each version getting better, based on feedback and observation of other businesses. One thing that I would add is do not cut corners with quality. This after all is possibly the only chance you will get of conveying the message that you are a quality brand, this will not be achieved with “budget” quality “template” produced, lightweight business cards. Take the time to design your layout and where possible tie it in with a theme associated with your brand.

    • Two very good points there Malcom! Getting a “perfect business card” is all about the evolution of it.

      I completely agree with you that business cards should not be “budget”, and I always recommend going for a good quality printer using a good quality stock. There’s nothing worse than poor printing and a flimsy weight of paper!

      Glad you liked the post!

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