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What Website Health Scores Can’t Tell You At some point, many business owners become aware that their website has a “health score”. It might come from a report, an agency conversation, or a tool they’ve been encouraged to run. There’s usually a number involved, sometimes a percentage, and an unspoken sense that higher is better.[…]
You Can’t Optimise for Trust (But You Can Earn It) Trust has become a fashionable word in marketing. We talk about optimising for it.Measuring it.Building frameworks around it. But trust doesn’t really work like that. You can’t switch it on with a checklist, add it with a plugin, or optimise your way into it using[…]
