Job Opportunity – Marketing Assistant

Customer Service Apprentice

The Last Hurdle™ are business development specialists. With an enviable reputation the business has grown exponentially in the last 3 years and has an aggressive expansion plan. We are looking for a modern and progressive marketing assistant to join our dedicated team. A certain level of autonomy is granted in this role, but client wishes must be adhered to at all times. The Last Hurdle™ are equal opportunity employers and welcomes diversity. This position is based at modern offices in Towcester.

Job title: Marketing Assistant

Salary: Competitive plus benefits

Reporting to: Marketing Account Manager

Hours of work: 37.5 hours per week. Usual working hours are 8.30am – 5.00pm,
Monday to Friday. There will be a requirement from time to time to start
work earlier or finish later as the role dictates.

Duties and Responsibilities
All duties are described both for in-house activities and external clients:

1. Marketing campaigns and database management
• Identify companies within different target markets as agreed with the Marketing Account Manager and perform market research as required
• Co-ordinate weekly direct mail initiatives (planning, mail merge and individual letters, printing, checking, signing and packaging)
• Draft new letters as required in conjunction with the Marketing Account Manager
• Work closely with our clients to schedule calls, confirm appointments, report back on quotations made and outcomes
• Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross checks
• Prepare partner briefing packs prior to prospect appointments
• Prepare marketing statistics Electronic and digital filing as required

2. Events and hosted networking
• Prepare materials for planning meetings, take minutes as required
• Contribute to the project plan and preparation of checklists
• Research audiences as agreed with the Marketing Manager
• Research venues and catering, supplier liaison as required
• Internal communication and diary co-ordination
• Partner and speaker liaison as appropriate and in conjunction with the Marketing Manager
• Draft invitation copy and liaise with the graphic designer to ensure quality work delivered on time and to budget
• Co-ordinate the distribution of invitations, monitor responses, manage follow ups and manage cancellations
• Prepare supporting materials (literature packs, promotional merchandise, delegate lists, name badges, place names, table plans etc)
• Event set up and clear down
• Prepare safety information for speaker and staff
• Greet and manage delegates
• Networking as appropriate
• Co-ordinate follow up activity, monitor referrals, actions, work won
• Measure and report outcomes

3. Internet and Email Marketing
• Manage email distribution list including new subscriptions, opt-outs and bounce backs
• Assist in monitoring the market for developments of significance
• Edit and / or draft articles for blog articles and electronic newsletters
• Upload articles to the website, add the necessary links, images and optimise the posts
• Compose marketing emails ensuring the correct formatting is in place
• Distribute marketing emails to selected target market
• Monitor website analytics and report back as required
• Draft copy for the website, ensure changes are made in an accurate and timely manner
• Provide assistance in developing internet presence, improving search rankings, adhere to our social media strategy and improving visibility.

4. Social media marketing
• Work closely with team members to ensure social media strategies are successfully adhered to
• Draft social media marketing messages
• Contribute campaign ideas based upon identified target market
• Implementation of new social accounts, branding and best practices
• Liaise with clients and team members to build engagement
• Sustainable follower growth and cultivation
• Draft social media strategies to include identifying target
• Management, monitoring and reporting of social media activities
• Open and operate ‘professional’ social media accounts in order to network and facilitate account management of company pages

5. Literature and stationery
• Contribute ideas for new campaigns and supporting literature
• Draft copy and design ideas for new literature in conjunction with the Marketing Manager
• Liaise with clients as required
• Proof reading
• Collate suitable imagery and create a photographer’s or graphic designers brief where bespoke imagery is required
• Prepare literature packs as required, primarily for prospect meetings and distribution at events
• Prepare distribution lists, plan and manage the distribution process as appropriate

6. Public Relations
• Help identify and research suitable client and internal stories
• Prepare agency briefs and / or draft press releases as required
• Support the Marketing Manager in liaising with clients, co-ordinating diaries for photo shoots and interviews and source props as required
• Monitor and record printed and online press coverage for The Last Hurdle Ltd and clients and prospective clients
• Distribute press items of note to interested parties
• Research suitable media outlets, editors and presenters as required (e.g. printed and online press, social media, trade press, TV and radio)

7. Internal communications
• Collate internal news stories from staff and franchisees and draft the quarterly internal newsletter
• Prepare marketing statistics and information on referrals, introductions, networking activity, events, press releases and new clients
• Work with the Marketing Manager to agree content and check accuracy of the internal newsletter, before distributing
• Contribute to the on-going development and monitoring of internal relations and brand management

8. Marketing audit and strategy
• Perform market, competitor and internal research as agreed with the marketing manager
• Collate data and prepare marketing statistics throughout the year
• Contribute ideas and suggest new initiatives or areas of improvement
• Prepare supporting materials as requested

9. Marketing processes and standards
• Comply with marketing standards and follow set processes for routine work
• Assist with the development of marketing processes over time
• Contribute ideas for improving marketing standards and processes

10. Miscellaneous administrative duties
• Prepare and distribute supporting materials for management and ad-hoc meetings
• Prepare literature packs and bound copies of marketing materials and proposals as required
• Company research as required for clients
• Liaise with caterers/purchase and prepare lunches for networking, client or internal meetings; clear the crockery afterwards and ensure the office is left clean and tidy
• Ad hoc duties as required

The above job description is designed to give an overview of the tasks and responsibilities for this position. The marketing department will continue to evolve and grow over time to meet market demands. The selected individual will be expected to embrace such changes and rise to the challenge of developing their skills over time.

To apply for this position please forward your current CV in confidence to please include a covering letter with your salary expectations, notice period and any other information you feel pertinent. Please address all enquiries to Jules White. We regret at this time we have no desire to work with a recruitment agency on this project.

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